Mahmood Ziaee; Davoud Abbasi Karjegan; Gholamreza Kazemian; Mahdi Karoobi
Abstract
The purpose of this research is to provide the “Three-Dimensional Model of Tehran Tourism Management (TDMTTM)” using a two-stages exploratory mixed method design (qualitative-quantitative). At the first and second stages, content analysis and structural equation modeling have been used, respectively. ...
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The purpose of this research is to provide the “Three-Dimensional Model of Tehran Tourism Management (TDMTTM)” using a two-stages exploratory mixed method design (qualitative-quantitative). At the first and second stages, content analysis and structural equation modeling have been used, respectively. The validity of questionnaire is as content and face validity. Content validity ratio (CVR) and content validity index (CVI) was estimated to be 0.69 and 0.79, respectively. The obtained reliability in Cronbach's Alpha coefficient method is 0.933 and in split of method is 0.0806, respectively. The sample comprises of 400 persons of tourism managers, experts, and professors, from whom the total of 387 valid questionnaires. Were obtaind the The results show that it is necessary to consider structural, environmental, and content factors in designing Tehran Tourism Management Model, and accordingly. “ The Three-Dimensional Model of Tehran Tourism Management (TDMTTM) was developed.”.
